Readify

Duration

4 weeks

2023

Year

Readify, a book rental app, transforms the way readers experience literature. With a vast library spanning genres, it allows users to rent books at a fraction of the cost, providing a cost-effective and flexible alternative to traditional book purchasing.

Readify:
A Book Rental app

It’s a common challenge for university students to hesitate when buying books due to limited allowances. Having personally experienced this, the idea for Readify was born.

While the concept of renting books has existed for a long time, it remains underutilized due to low awareness. After exploring book rentals firsthand, I realized how much more appealing and practical the option could be. This experience ultimately led to the creation of Readify, an app designed to simplify and popularize the process of renting books.

Story of Readify

Finding Empathy

For many readers, especially university students, buying books can be a hassle. Not only are reference books often expensive, but high prices for online books and long delivery times makes it frustating.

How does it affect the audience?

Unappealing

Find physical books more convenient

Frustration of unavailable books

Lose reading interest

69.6% of the target group indicated that they find books to be expensive.

Over 78.3% of the target group reported that they regularly read books.

Around 54.5% of the target group are unaware of book rental services, while 27.3% expressed interest in trying them.

Over 69.6% of respondents expressed interest in exploring book rental services.

Survey Analysis

Expand her knowledge through books for both her design projects and personal enjoyment while seeking budget-friendly options to reduce costs and support her passion for reading.

Goals

Struggling to find desired books on online platforms, which often lack essential categories and have high e-library membership fees, leaves her feeling exhausted and less interested in reading.

Challenges

Kiara Dev

Occupation: Student

Age: 20

Kiara Dev, a design student, is passionate about reading and enjoys visiting the library in her spare time to discover new books for both personal enjoyment and her projects.

Online books would be more affordable, easily accessible along with a wide range to select from.

Expectations

Her passion for design, love of reading, and desire for continuous learning drive her to seek efficient and cost-effective access to resources that support both her studies and personal interests.

Motivation

Bio

Meet Kiara

15 - 16

5 - 6

1 - 2

Similar to Kiara, many young adults aged 18 to 22 in urban areas who are passionate about reading often face challenges when it comes to accessing books.