Cooksy:
A recipe app
Cooksy is a community driven recipe app where users share their own dishes. More than just a place to discover new meals, Cooksy makes cooking easy by letting users order fresh, pre-portioned ingredients, making home cooking fun and hassle-free.
Duration
4 weeks
Year
2024
Story of Cooksy
Young adults who cook for themselves often find traditional recipe platforms lacking in inspiration. Scrolling through the same repetitive meals can feel limiting, especially for those eager to explore new flavors and express their creativity in
the kitchen.
They’re looking for unique, personalized recipes dishes that reflect their tastes, ingredients, and cooking style. But most platforms lack the flexibility to offer that, making it hard to break the routine and try something new. That’s why Cooksy was born—a community-driven app where users can share and discover diverse, customizable recipes.
Finding Empathy
Many individuals shared that they struggle to find certain ingredients listed in recipes, and often find
the instructions too complex to follow. Some also mentioned that online recipes tend to be difficult
to customize or call for an overwhelming number
of ingredients.
How does it affect the audience?
Frustation
Struggling to find cooking inspiration
Tend to order food more frequently
Wish to explore more recipes
Survey Analysis
About 36.4% of respondents enjoy cooking but find it
a hassle.
97% discover new recipes through social media, and 60.6% through friends or family.
Nearly 50% of respondents expressed interest in exploring recipes created by other users on a shared platform.
Cooking frustrations: 60.6% citing lack portion control, 45.5% find recipes complex, 42.4% cite too many ingredients, and 78.7% struggle to source them.
Ira is eager to experiment with new recipes she discovers on social media or hears about from friends, hoping to improve her cooking skills along the way.
Goals
She finds recipe platforms overwhelming due to lengthy instructions and ingredients and wishes she could easily access personal recipes from family
and friends.
Challenges
Ira Jain
Occupation: Student
Age: 21
Ira is a design student, passionate about cooking and experimenting with new recipes, often discovering and trying them out on
social media.
She wants an online platform where she can explore simple, personal recipes from others and easily order the ingredients directly from the app.
Expectations
Wants an easy way to discover recipes that match her tastes, buy only the ingredients she needs, and avoid waste.
Motivation
Bio
Meet Ira
30
5 - 6
1 - 2
1 - 2
How many others are
like Ira?
Similar to Ira, many young adults aged 18 to 26 in urban areas who enjoy cooking face challenges related to the recipes provided online.
Who are the connections?
Keep satisfied
Manage close
Monitor
Keep informed
Users
Chefs
Investors
Ingredients suppliers
Warehouses
Grocery partners
Community Moderators
Customer Support
The app structure
Heading text
Body text
Typography
Colors
#FFAE22
#F5F3F0
#1B1C1E
Layout size: 360 px x 800 px
Gutter space: 20
Margin: 30
Design system
Columns: 4
Gutter space: 20
Font
Iconography
Rows: Auto
Gutter space: 4
Mid Fidelity
Visual collaterals
